AI-Driven Adaptive Simulations for Management Education: Student Perceptions from Classroom Deployments in Philippine Higher Education

Gabrielle Anne Uy, Joseph Benjamin Ilagan, Jose Ramon Ilagan, Francine De Asis

In HCI International 2026 Posters, CCIS, pp. 153–162. Springer, 2026.

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Abstract

This paper reports an exploratory classroom deployment study of instructor-authored AI-generated business simulations used in undergraduate management education at a Philippine higher education institution. Using an in-house developed natural-language, chat-based simulator authoring interface, instructors generated lesson-specific simulations aligned with course objectives, refined them within the same interface, and deployed them to students through a shared web link. During classroom use, the simulation implemented a bounded, within-session form of adaptivity in which student decisions shaped subsequent scenario conditions, feedback, and later developments in the activity. The simulation was deployed across four undergraduate courses. Data collection used a pre-session/post-session survey design, yielding 82 pre-session responses, 70 post-session responses, and 68 matched response pairs, alongside open-ended post-session reflections. Students evaluated the simulation positively in terms of applied learning, engagement with evolving scenarios, and overall classroom experience. Matched responses also showed higher post-session self-ratings in understanding, application, confidence, reasoning, and preparedness. Qualitative responses suggest that the simulation’s perceived value was tied to realistic framing, visible consequences of decisions, and the need to respond to changing conditions. Pacing, instructional clarity, and technical reliability also emerged as important implementation conditions. The study contributes exploratory evidence on how a decision-contingent, instructor-authored adaptive system was experienced in authentic classroom use within Philippine higher education.

Keywords: Artificial intelligence in education; Adaptive learning; Educational simulators; Simulation-based learning; Management education; Student engagement; Philippine higher education

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Accepted manuscript. This version of the contribution has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: http://dx.doi.org/10.1007/978-3-032-30833-7_17. Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms

Cite as

Gabrielle Anne Uy, Joseph Benjamin Ilagan, Jose Ramon Ilagan, Francine De Asis (2026). AI-Driven Adaptive Simulations for Management Education: Student Perceptions from Classroom Deployments in Philippine Higher Education. In HCI International 2026 Posters, CCIS, pp. 153–162. Springer. https://doi.org/10.1007/978-3-032-30833-7_17